finding your creative agency: small vs large

You’ve finally decided to outsource your content marketing. You realized that the only way to really make an impact in your business is to fully immerse yourself in the digital world we live in. In fact, you’ve tried hiring freelancers, even doing it all yourself… but your business deserves more.

You’ve realized that your business should have the love and attention of a team of people that actually do this for a living! A team of experts and skilled content creators that will not only execute your vision, but help you craft the vision itself.

Agencies are the answer. A creative agency can provide content creation and so much more! But now you’re faced with yet another decision… which agency?

When you google “creative agency” you’ll come across thousands of agencies that all promise the same results, so how are you supposed to know which one to go with? Is it simply a matter of preference or is there a way to judge which one is worth investing in?

Well, there is one factor that you should look at.

Creative agencies come in many different shapes and sizes, and understanding how your experience as a client will change depending on the size is very important. Like we said… size matters. And not in the way you might think.

Here is a list of 5 reasons why you shouldn’t count out the small agencies and how partnering with the smaller agency might be exactly what you need:

Personalized Attention and Collaboration

Working with a small-scale creative agency allows businesses to receive personalized attention and a collaborative approach to their projects. Smaller agencies often have a tight-knit team, enabling direct and open communication with clients. This close relationship fosters a deeper understanding of the business's unique needs, resulting in tailor-made solutions that align better with the brand's vision and goals.

Flexibility and Agility

Small-scale creative agencies are generally more agile and adaptable than larger counterparts. They can respond quickly to changes in project requirements, market trends, and client feedback. This flexibility allows businesses to implement adjustments swiftly, keeping their marketing strategies up-to-date and relevant in a dynamic business environment.

Cost Effectiveness

Working with a small creative agency often proves cost-effective for businesses, especially those with tighter budgets. Smaller agencies typically have lower overhead costs and are more willing to negotiate pricing to secure new clients. This means businesses can access high-quality creative services without incurring the hefty price tags associated with larger agencies.

Specialized Expertise

Small-scale creative agencies often focus on specific niches or industries, allowing them to develop a deep understanding of the target market and industry-specific trends. By leveraging their specialized expertise, these agencies can create more relevant and impactful campaigns tailored to the unique needs of the business and its audience.

Faster Decision Making Process

In a smaller agency, decision-making tends to be more streamlined and efficient compared to larger agencies with complex hierarchies. Businesses can enjoy quicker turnarounds on projects, as fewer layers of approval are required for creative concepts and campaign execution. This speed can be crucial, especially in competitive industries where time-to-market is a significant factor.

Conclusion

Ultimately, the decision between a small-scale creative agency and a bigger one depends on the specific requirements and objectives of your business. While larger agencies may offer more resources and established reputations, smaller agencies can provide the advantages of personalized attention, flexibility, cost-effectiveness, specialized expertise, and faster decision-making. You should assess your priorities and find an agency that aligns best with their unique needs and goals.